Canada’s Premier Motorsports Complex
EVENT HOTLINE 780.468.FAST (3278)
DASHBOARD

CANADIAN TIRE MAGIC OF LIGHTS

 

Castrol Raceway and Magic of Lights is eager to develop a long lasting and mutually beneficial relationship with Your Company. We believe with our strong marketing campaign coupled with  partnership intense endorsement has the natural ability to intensify an unprecedented awareness  in the Western Canadian Market. It is our greatest wish to provide an outlet for both entertainment for your customer and guests as well as a unique “non-traditional” way of capturing new customers; Castrol Raceway offers an environment to connect your customer to the overall holiday ‘magic’, excitement, traditions, and buying experience. We can help you increase personalization and establish emotional bonds, creating loyal, lifelong customers. Castrol Raceway believes “Canadian Tire Magic of Lights” will do just that.

2017 Highlights

·      Over 27,000 Vehicles in attendance (116,000 Guests)

·      Over 1,800 Horse Power Hayride Guests

·      Over $27,000 in Community Charitable Contributions

·      Over 2 Tonnes in non-perishable Leduc Food Bank Donations

·      Over 1000 New Toy donations to 630CHED Santas Anonymous

·      Unprecedented Social Engagement

o   Facebook (2017 MOL Results): 

•        Over 1,500,000 Organic Reach

•        Over 99,000 Direct Engagements

•        Over 445,000 Video Views

 

SPONSORSHIP OPPORTUNITIES & BENIFITS

“PRESENTed by” SPONSOR

  • Recognized as Presenting level sponsor of Canadian Tire Magic of Lights
  • Mention or Logo Inclusion in 50% of controlled media
  • Category exclusivity
  • Personalized Special Custom Display Scene**
  • Banner ad on Canadian Tire Magic of Lights Website
  • Custom Social Media/Digital Marketing Contest
  • Marketing Material/Brochure
  • Logo included in all Canadian Tire Magic of Lights signage
  • Logo included on Canadian Tire Magic of Lights Website
  • E-Ticket Advertising/Branding Opportunity
  • Promotion on Canadian Tire Magic of Lights website & Social Media.(Facebook, Twitter, Instagram, LinkedIn)
  • 50 Opening VIP Night Complimentary Passes
  • 100 Complimentary Passes to be used over course of the event

Cost: $25,000

 

“SHINING STAR” SPONSOR

  • Recognition as Star Sponsor.
  • Official Sponsor of One (1) Holiday Light Display.
  • Marketing material/brochure 
  • Logo included in Canadian Tire Magic of Lights signage.
  • Logo included on Magic of Lights Website.
  • Custom Social Media/Digital Marketing Contest
  • Promotion on Canadian Tire Magic of Lights Social Media (Facebook, Twitter, Instagram, Snap Chat).
  • E-Ticket Advertising/Branding Opportunity
  • 25 Opening VIP Night Complimentary Passes.
  • 50 Complementary Vehicle Passes to be used over course of the event.

Cost: $15,000

 

 

“CANDY CANE” SPONSOR 

  • Recognition as “Candy Cane” sponsor
  • Candy Cane with sticker logo included with your company brochure to be handed out to attendees*
  • Host your own “Good Corporate Citizen Night” - invite your dedicated staff for a private function
  • Logo included in select Canadian Tire Magic of Lights signage at Castrol Raceway   
  • Logo included on Magic of Lights and Castrol Raceway websites
  • Promotion on Canadian Tire Magic of Lights and Castrol Raceway social media (Facebook, Twitter & Instagram)
  • E-Ticket Advertising/Branding Opportunity
  • 6 Opening VIP Night complimentary passes
  • 50 complimentary passes to be used over course of the event

COST: $15,000

 

“HOT CHOCOLATE” SPONSOR

  • Recognition as “Hot Chocolate” sponsor
  • Logo exclusivity on one side of Cup, and naming rights of Hot Chocolate to be handed out to attendees*
  • Option to include major contesting with Hot Chocolate contest details to be included in marketing material
  • Mention or logo included in select controlled media advertising including print, digital, signage & radio 
  • Logo included in select Canadian Tire Magic of Lights signage at Castrol Raceway
  • Logo included on Canadian Tire Magic of Lights and Castrol Raceway websites
  • Promotion on Canadian Tire Magic of Lights and Castrol Raceway social media (Facebook, Twitter & Instagram)
  • 6 Opening VIP Night complimentary passes
  • 25 complimentary passes to be used over course of the event

COST: $10,000

 

“TINSEL” SPONSOR

  • Recognition as “Tinsel” sponsor
  • Marketing material, coupons, or contest items included in Magic bags to be handed out to predetermined number of attendees*
  • Logo included in select Canadian Tire Magic of Lights signage at Castrol Raceway
  • Logo included on Magic of Lights and Castrol Raceway websites
  • Promotion on Canadian Tire Magic of Lights and Castrol Raceway social media (Facebook, Twitter & Instagram)
  • 4 Opening VIP Night complimentary passes
  • 15 complimentary passes to be used over course of the event

COST: $5,000

 

 “HOLIDAY” SPONSOR

  • Recognition as “Holiday” sponsor
  • Logo included in select Canadian Tire Magic of Lights signage at Castrol Raceway
  • Logo included on Magic of Lights and Castrol Raceway websites
  • Promotion on Canadian Tire Magic of Lights and Castrol Raceway social media (Facebook, Twitter & Instagram)
  • 2 Opening VIP Night complimentary passes
  • 10 complimentary passes to be used over course of the event

COST: $3,000

 

 “SNOWFLAKE” SPONSOR 

  • Recognition as “Snowflake” sponsor
  • Logo included on Magic of Lights and Castrol Raceway website
  • 2 Opening VIP Night complimentary passes
  • 5 complimentary passes to be used over course of the event

COST: $2,000

 

A Very Special Thank you to our Supporting Partners of the 

 

Please contact kimberly@castrolraceway.com to start planing your Magical partnership opportunities